BIG TEN FOOTBALL CHAMPIONSHIP GAME
EVENT VISUAL IDENTITY
Illustration // Graphic Design // Art Direction // Environmental Design
The Stagg Championship Trophy is awarded each year to the Big Ten Conference champion. A series of interchangeable illustrations are an integral piece to the new branding system. The Stagg Trophy was chosen as a key visual element to represent the conference and it's championship game. Various iterations and division trophies were included to add versatility in composition builds.
A series of team-specific illustrations were created to provide elements that could be easily customized for each school and represent the entire conference when needed.
Photography was chosen to represent an individual school's spirit and excitement of the championship stage. Photos are treated in team or conference-specific color.
The graphic elements and photography combine to create a variety of compositions. Elements are able to live on their own or combined in graphic cells in a single composition. The system allows for unlimited customization depending on the intended application and message desired.
