RED BULL MOTO GP
EVENT VISUAL IDENTITY
Illustration // Graphic Design // Art Direction // Environmental Design
A variety of elements were illustrated to create an infinite landscape to avoid repetition in composition. The color palette was pulled from the Red Bull brand and the Texas star element was introduced as a way to pull in solid color when needed for logo placement or text heavy applications. Versatility was key.
Faux vintage signs carried Red Bull and event information to further push the theme and tie to garage shop culture.
The final phase of the project consisted of working with the on-track installation team to best brand the event and space. This included finding opportunities around the track where the new branding could be enhanced and break planes for a customized fan experience.
